Published on 20 June 2025
Supply chain management is one of the challenges faced by modern day businesses. (Image from Arum Visuals on Unsplash)
In the modern landscape of business, many companies are confronted with an array of complicated challenges. These challenges include increasing demand for efficiency in sales processes, complications in supply chain management, as well as regulations to prevent counterfeiting. These challenges often lead to operational bottlenecks, customer dissatisfaction, and significant risks to brand reputation. As a result, many businesses are forced to seek out innovative solutions to address these issues.
Key Challenges Faced by Businesses Now
One of the challenges that modern businesses often encounter is inefficiency in sales processes. This can be caused by inconsistent sales approaches across sales teams, inadequate employee training, as well as lack of updated technology. This can result in unprofitable sales practices, poor customer experience, inconsistent management, and reduced overall performance.
Management complications can pose a significant challenge. (Image from Tiger Lily on Pexels)
Besides this, management complications in the supply chain also pose a significant challenge to modern businesses. In particular, supply chain transparency is considered essential in the operations of modern businesses, yet a majority of businesses lack it (FinTech Global, 2023). Additionally, the pressure for and against digitalisation could significantly impede productivity, as well as affect a business’ ability to expand and improve.
Another notable problem faced by businesses is product counterfeiting. Fake products can undermine business sustainability, destroy the reputation of the brand, diminish consumer trust, as well as severely decrease business profits (Corsearch, 2024). Some businesses could even face operational and legal problems when fighting counterfeiters.
Introducing Trackco: Your One-Stop Solution
Trackco is your all-in-one inventory management solution.
Trackco is an all-in-one inventory and dealer management platform under the SmartKood brand designed to address the problems commonly faced by modern-day businesses. It offers a comprehensive platform that connects businesses with their dealers and distributors, simplifying inventory management and improving workflow efficiency. All of these are accessible through a single, streamlined, simple-to-use app.
Some of the standout features of Trackco includes:
- Dealer Management: Trackco allows businesses to manage their dealer and distributor network from a single dashboard, facilitating streamlined communication, collaboration, and incentivisation of top performers to boost engagement and loyalty.
- Stock Inventory Management: Trackco provides inventory insights, enabling businesses and their dealers to track stock levels accurately, reduce overstocking and stockouts, and optimise inventory allocation across multiple warehouses.
- Data Driven Insights: Trackco transforms raw inventory and sales data into actionable insights, helping businesses identify top-performing dealers, analyse market trends, and make informed strategic decisions to maximise sales opportunities.
- Integration with SmartKood: Trackco integrates seamlessly with the broader SmartKood platform, providing a real-time map of product journeys from manufacturing to final delivery, thus enhancing traceability and supply chain management.
Trackco has helped businesses enhance their operations and received plenty of positive feedback. These businesses have reported observable improvements in product traceability, counterfeit prevention, as well as smoother operations. As an example, there was an incident where a batch of faulty products were accidentally delivered to a customer; however, our Trackco system helped this business to recall the products successfully.
The Bottom Line
Trackco can improve your business operations.
In today’s competitive landscape, businesses like yours need solutions that not only bring about productive operations, but also build lasting customer confidence. Trackco aims to be that solution that you seek for traceability, operational streamlining, and anti-counterfeiting. Trackco helps businesses work smarter, protect their brand, and establish customer trust. Various companies across industries rely on Trackco for its proven results — real feedback shows it saves time, strengthens trust, and delivers measurable value.
Ready to see the difference? Request a demo today to explore how Trackco can optimise your operations, safeguard your brand, and drive growth. Our team will provide a tailored consultation to match Trackco’s features to your unique needs—helping you work faster, smarter, and with greater confidence.
Author: Team SmartKood
Looking to enhance your supply chain visibility and product traceability? Ready to transform your supply chain? Learn how SmartKood can help your business stay competitive!
References
Arum Visuals. (2023, January 1). A warehouse filled with lots of boxes and pallets [Stock image]. Unsplash. https://unsplash.com/photos/a-warehouse-filled-with-lots-of-boxes-and-pallets-VnMbc9Szs-E
Corsearch. (2024, February 1). How counterfeit goods are destroying brand reputation. https://corsearch.com/content-library/blog/how-counterfeit-goods-are-destroying-brand-reputation/
FinTech Global. (2023, April 19). 69% of businesses lack critical visibility over supply chains. https://fintech.global/2023/04/19/69-of-businesses-lack-critical-visibility-over-supply-chains/
Tiger Lily. (2020, May 26). Workers walking along aisle in warehouse [Stock image]. Pexels. https://www.pexels.com/photo/workers-walking-along-aisle-in-warehouse-4487383/